Social Media Marketing

What is Social Media Marketing and How Can it Help Me Grow My Business?

In order to compete in this type of market, more and more companies are seeking out non-traditional "guerrilla" techniques such as social media marketing. Social media marketing is a method of promoting your brand, product, service or company by making your presence known via a variety of social media networks.

Most companies know they should be using social media in some capacity, but many just don't know what to do and how to get started. This presentation will show attendees how they can integrate social media marketing into their current marketing mix at little or no cost. Specific strategies will be presented that will show attendees how they can use Social Media Marketing Drive More Traffic, Get More Referrals and Increase Sales.

Examples from such websites as LinkedIn, Facebook, Twitter and YouTube and more will be discussed.

Internet and Search Engine Marketing Strategies For Small Business!

Let's face it, the needs of local small business owners are drastically different than most of corporate America. What works on "Wall Street" doesn't work on 'Main Street".

The challenges facing small business today are to numerous to count, but so are the opportunities if you are willing to take the time to learn some really unique and easy to implement local business marketing strategies. 

And guess what? You don’t need to spend more on marketing; you just need to spend more wisely.  In this presentation, you'll learn effective, cheap and easy-to-implement guerrilla marketing tactics to get more prospects into your store or office and outsmart, out-market and outperform your competition. 

Topics include: Search engine marketing, Pay-per-click advertising, video marketing, Internet marketing, outreach marketing, affiliate marketing and much more.  This is a must presentation!

The 6 Deadly Marketing Mistakes That Are Costing Your Business a Fortune

Smart business owners look at economic slowdowns as an opportunity to gain market share. In times like these, your competitors will slow down or even eliminate some or all of their marketing efforts. This creates an opportunity for you to capture their customers if you already have systems in place to do so.

In this presentation you'll discover: In this mini-workshop you’ll discover:

• How to cut your advertising budget back significantly yet bring in more prospects
• A strategy that statistics show can help your company perform 30% better than almost all other local businesses.
• A way to give your company a distinct advantage over your competitors. Get this one thing right and your business will thrive!
• 4 different ways to increase your sales by narrowing your focus
• Once simple strategy that can increase your closing ratio significantly and keep current customers for life
• How changing your mindset about what you sell can significantly increase your sales and profits forever
• How social media websites like LinkedIn, Facebook, Twitter and YouTube have changed the rules of marketing and why every business must take advantage of these low cost, high ROI strategies.

Internet & Website Strategies

How to Turn Your Website Into a Lead Generation Machine

Imagine what your business would be like if you could generate 50-500  qualified leads a month from your website.  If it isn’t doing that now and doing it on a consistent basis then it’s not working hard enough.  Unfortunately very few websites accomplish that goal. 

Your website should be more than just an online brochure, it should be a lead generating machine!  Having a fancy website with pretty graphics or fancy flash videos might make you feel good, but if it doesn’t generate leads or get your visitor to take action, then you need to make some changes; and the sooner, the better.

In this presentation I will provide specific strategies and tactics guaranteed to help generate the leads you need to grow any type of business.

How to Use Video Marketing to Dominate The Search Engines, Drive More Traffic & Generate More Leads!

Did you know that YouTube is the number two search engine after Google? Are you taking advantage of this and other powerful video marketing tools yet to promote your business?  If not, you are missing out one of the most important and most viral forms of promotion and lead generation strategies today.

The number one issue facing companies today is the ability to attract new prospects and convert them into cash-paying customers.  This presentation will show you a proprietary new method of finding new prospects, getting them to contact you, and then converting them into loyal customers using the power of video marketing and near hands-free follow up systems.

Guerrilla Marketing

Education-Based Marketing: How to Make Business Come to You

Today, companies are facing a different type of prospect as a result of the information revolution.  Prospects have become immune to “selling” messages and are turned off to hard sell tactics.  What prospects are thirsting for is not another sales message, but good information that will educate them about their product choices. 

Implementing an Education-Based Marketing program will capture your prospects earlier in the decision-making process and establish a relationship of trust, resulting in dramatically higher sales and closing ratios.  This presentation will introduce the process of Education-Based Marketing.

 How to Attract All The First Time Buyers Your Store Can Handle

First time buyers are always the hardest and most expensive to find, convert and close.  This presentation will show you 5 ways to “insert yourself” early into the consumer buying process, 2 of the most overlooked yet easy methods of becoming your prospects #1 choice, how to stand out from the competition and how to get your prospects to know, like and trust you versus your competition.

Lead Generation

Five Powerful Marketing Strategies to Grow Your Business Even During Slow Times

You can’t change gas prices or political unrest around the world, but you can put systems in place today to find new business regardless of how high the price of oil goes.  Smart business owners look at economic slowdowns as an opportunity to gain market share.  Instead of “laying low,” they get tough by using low cost and high impact marketing tactics that get results. 

This presentation will provide innovative ideas and resources to keep sales coming in 12 months a year.

Referral Marketing

How To Flood Your Business With Qualified Prospects Using Referral Marketing SYSTEMS
 

Most companies do not have a formal referral marketing system in place. As a matter of fact, most business people and even many sales professionals get sick at the thought of asking for referrals, so they never ask, or they ask incorrectly.

And even though most every business owner gets referrals, many businesses don’t realize the huge sales and profit potential they are missing by not having an active referral marketing system in place.

If you want or need an influx of new customers into your business, referral marketing is the fastest and least expensive way to get.  In this fast paced presentation you’ll learn:

• 6 Reasons why you need more referrals

• Word of Mouth Versus referral Systems – there is a huge difference

• 4 Keys to an effective referral marketing system

• 3 Primary Referral Sources

• 5 of the most effective referral strategies on the planet

Just a Few Of The Meetings, Conferences and Conventions Where I've Had the Opportunity to Speak