To help you decide which program is right for your company and situation, you need to answer 5 key questions.

1 - Are you Committed to Your Social Media Marketing Plan?
Once you begin your social media marketing plan, you have to go, no holds barred. It is all or nothing because when people become part of your social media circle, they will expect you to interact with them on a regular basis. It’s like being in a committed personal relationship.

Your social media connections will start to know your rhythms and habits and expect for you to be available for conversation and help.

2 - What Are Your Social Media Marketing Goals?
Social media marketing can be used to do many things such as driving traffic to your website, building brand awareness, generating more referrals or simply to open additional lines of communication with current customers or prospects.

Deciding what you are trying to accomplish before you start will make it a lot easier to track your success.

Some people jump into social media with the goal of accumulating as many “friends” or connections as possible. They’ve heard or read about people like Oprah or President Obama having 1,000,000 followers on Twitter and think that if they can just do the same that cash will just flow into their business.

There is no question that attracting thousands of followers can definitely help your company grow. But attracting followers is one thing, keeping them and then converting them to actual paying customers is a completely different thing altogether.

We work with right from the start to establish S.M.A.R.T. goals. Specific, Measurable, Attainable, Realistic and Timely.

Step 3 – Select Which Social Media Websites to Concentrate On
There are literally thousands of websites out there that you could be used as part of your social media marketing strategy. This is another reason why people and companies don’t use social media. They simply don’t know which social media websites to use. They are afraid they might choose the wrong ones and to some extent they’re right.

Just using social site that friends and colleagues use might not be in your best interests. Why? Because every product, company and situation is different. During the initial analysis stage, we work with you so knowing which sites to concentrate on is only 1 piece of the puzzle. The strategies you use on each site are really where your efforts will pay off. In addition, sometimes using lesser-known social media sites can be very effective because these is less competition.

It is out philosophy to start with the end in mind. What you are trying to accomplish as outlined in determined by your goals will determine which social media site will work best for your particular situation.

4 - Who Will Manage Your Social Media Marketing Efforts?
You will find, once you begin your social media efforts, that they can take a large amount of time. Do you have the experienced staff in-house that can devote the time needed to really create and implement your social media strategies? This can be anywhere from 2- 4 hours a day depending on how many social sites your are using, how much you want to be a part of the conversation, what you are specifically looking for, etc.

For instance, looking for joint venture partners or prospecting will take longer than Tweeting on Twitter.  Regardless of your requirements, we assign specific person to your account to understand who you are, what you do and how you want to communicate to your friends, fans and followers.